In 2024, we celebrate a major milestone: 40 years of presence in La Réunion. Founded in 1984, Tropicar quickly became more than just a car rental company. Today, we are proud to be a key player in the island’s tourism sector, contributing both to the promotion of La Réunion and to the development of its economy.
Tropicar’s story began modestly, with a small team and just a handful of vehicles. The idea was simple: to offer everyone - whether tourists or locals from La Réunion - a practical and accessible way to discover the island’s natural treasures. From the very start, our staff stood out for their proximity to customers and their ability to meet each person’s specific needs.
Over the years, we have adapted to market changes and customer expectations. By diversifying our fleet and opening agencies in strategic locations across the island, we expanded our services to cover all of La Réunion, becoming a trusted partner for discovering the island at your own pace.
One of the keys to our success has been anticipating and meeting new expectations. We were among the first rental companies to offer online booking, making access to our services easier for clients worldwide. We also integrated eco-friendly options, such as electric cars, to meet the growing demand for sustainable mobility solutions.
At Tropicar, growth is not our only focus. We have also strengthened our ties with the local community by supporting cultural initiatives and actively participating in sustainable development projects. This approach has helped shape the image of a responsible company that puts customer satisfaction at the heart of everything it does.
Today, as Tropicar celebrates its 40th anniversary, we continue to look toward the future with ambition. We plan to expand our fleet, enhance our digital presence, and develop new services, such as Tropivan, our campervan rental offer. Staying true to our values of quality, proximity, and commitment to La Réunion, we keep innovating to provide you with services that better match your needs.
As we celebrate these 40 years, we warmly thank our customers, partners, and employees for their trust and loyalty. With four decades of experience, Tropicar is ready to take on the challenges ahead and continue its journey as a major player in tourism in La Réunion.